Launched in May 2019, which is also Borderline Personality Disorder Awareness Month, Rəˈkro͞ot seeks to not only end the stigma historically associated with BPD, but also to empower any and every one afflicted with this often misunderstood mental health disorder.  “We want to challenge the rampant misconceptions that have plagued the millions of people dealing with BPD for far too long," said Elle Love Domingo, Founder and CEO of Rəˈkro͞ot. "Our purpose is to educate the public while simultaneously providing hope and the tools necessary for BPD victims everywhere to thrive as a community instead of suffering alone."



Rebuild to pick yourself up
Refine to keep pushing
Rəˈkro͞ot to strive for perfection



                                    Embracing Your Greatness is about loving yourself and your life now with no preconditions                                                                                  r-kro-ot-brand-logo.jpg



We are Rəˈkro͞ot - a small but motivated company specializing in active wear and street wear apparel. We believe passionately in great bargains and excellent service, which is why we commit ourselves to giving you the best of both.

If you’re looking for something new, you’re in the right place. We strive to be industrious and innovative, offering our customers something they want, putting their desires at the top of our priority list.



To develop a complete mind: Study the science of art; Study the art of science. Learn how to see. Realize that everything connects to everything else.” ― Leonardo da Vinci

When Elle first started out, her passion for mental health awareness while incorporating looking “stylish and fit without breaking the bank products" drove her to quit day job, do tons of research, so that Rəˈkro͞ot can offer you competitive differentiator - "the world's most mental awareness movement brand". We now serve customers all over California and are thrilled that we're able to turn our passion into our own E-commerce.

We hope you enjoy rekrootwear as much as we enjoy offering them to you. If you have any questions or comments, please don't hesitate to contact us.